PYE
2015

PROJECT LEAD
Chris Wu

PROJECT TEAM
Abby Chen, Adriana Ramić, Chris Rypkema, Janet Chan, Julianna Santolucito, Kim Sutherland, Prem Krishnamurthy

COLLABORATOR
Mary Ping

WEBSITE
pyeshirts.com

How can an identity distill a company’s ethical values? We worked collaboratively with PYE, a vertically-integrated fashion brand, to develop a comprehensive identity system. With the same attention to craft practiced in their fields and factories every day, the identity exudes quality even in the smallest detail.

PROJECT LEAD
Chris Wu

PROJECT TEAM
Abby Chen, Adriana Ramić, Chris Rypkema, Janet Chan, Julianna Santolucito, Kim Sutherland, Prem Krishnamurthy

COLLABORATOR
Mary Ping

WEBSITE
pyeshirts.com