Statement

SculptureCenter
2018

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Adriana Ramić, Ella Viscardi, Eric Price, Yoon-Young Chai

COLLABORATORS
Systemantics

WEBSITE
sculpture-center.org

How can an identity sharpen the image of a successful institution? New York’s SculptureCenter, an important venue for emerging contemporary art, needed to update its identity yet maintain recognizability. Our refreshed identity, new graphics system, and website relaunched the institution with a fresh look to communicate its unique program and perspective.

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Adriana Ramić, Ella Viscardi, Eric Price, Yoon-Young Chai

COLLABORATORS
Systemantics

WEBSITE
sculpture-center.org

Fikra Graphic Design Biennial 01
2018

PROJECT LEADS
Chris Wu, Eric Price

ARTISTIC DIRECTORS
Prem Krishnamurthy, Emily Smith, Na Kim

WEBSITE
fikrabiennial.com

How can an identity capture an ambitious new structure? “Ministry of Graphic Design”, the first graphic design Biennial in the Middle East/North Africa, features over forty hybrid practitioners and collectives from more than twenty countries. The identity’s experimental approach helps frame the discipline as a broader field of social and cultural action.

PROJECT LEADS
Chris Wu, Eric Price

ARTISTIC DIRECTORS
Prem Krishnamurthy, Emily Smith, Na Kim

WEBSITE
fikrabiennial.com

Eaton Workshop
2017

PROJECT LEAD
Chris Wu

PROJECT TEAM
Chris Rypkema, Eric Price, Janet Chan, Julianna Santolucito, Prem Krishnamurthy, Yoon-Young Chai

COLLABORATORS
Leong Leong, IdeaWork

WEBSITE
eatonworkshop.com

What promises should an identity make? Eaton Workshop is a new hospitality group launching in Washington, D.C., Hong Kong, and San Francisco, that integrates business goals with a philanthropic mission. Our identity system and graphic design reconsider the relationship between culture, activism, and capital.

PROJECT LEAD
Chris Wu

PROJECT TEAM
Chris Rypkema, Eric Price, Janet Chan, Julianna Santolucito, Prem Krishnamurthy, Yoon-Young Chai

COLLABORATORS
Leong Leong, IdeaWork

WEBSITE
eatonworkshop.com

WORKac
2018

PROJECT LEADS
Chris Wu, Prem Krishnamurthy, Eric Price

WEBSITE
work.ac

How can a cutting-edge identity morph for new audiences? In 2007, architecture and planning studio WORKac commissioned us to create a provocative and ever-changing identity and website. They came back to us in 2018 to rethink the site for today. Our completely reimagined website generates a rich-multimedia experience out of the firm’s evolving portfolio.

PROJECT LEADS
Chris Wu, Prem Krishnamurthy, Eric Price

WEBSITE
work.ac

Carnegie International
2018

PROJECT LEADS
Prem Krishnamurthy, Eric Price

PROJECT TEAM
Max Harvey, Yoon-Young Chai

CURATOR
Ingrid Schaffner with Liz Park

COLLABORATORS
Dancing Foxes (Barbara Schröder, Karen Kelly)

WEBSITE
2018.carnegieinternational.org

How can an identity guide a long-term project throughout its process? One of the premier American contemporary art exhibitions, the Carnegie International 2018 grew over multiple years of curatorial research and development. Emerging from a collaborative editorial and design process, the exhibition’s name, visual identity, and graphics unfold in phases.

PROJECT LEADS
Prem Krishnamurthy, Eric Price

PROJECT TEAM
Max Harvey, Yoon-Young Chai

CURATOR
Ingrid Schaffner with Liz Park

COLLABORATORS
Dancing Foxes (Barbara Schröder, Karen Kelly)

WEBSITE
2018.carnegieinternational.org

40 Years New
2017

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Hyo Kwon

How can the past catalyze a future identity? New York’s New Museum leaped into its 40th anniversary by looking back at four decades of groundbreaking programming. We designed a comprehensive publication that boldly rearticulates the museum’s mission for new and old audiences.

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Hyo Kwon

SALT
2010

PROJECT LEADS
Prem Krishnamurthy with Rob Giampietro

PROJECT TEAM
Adam Michaels, Chris Wu, Daniel Koppich, Eric Price, Michael Christian McCaddon, Ryan Hines, Sarah Hromack, Scott Vanderzee

COLLABORATORS
SUPERPOOL, Systemantics, Timo Gaessner

WEBSITE
saltonline.org

When is an identity integral rather than an afterthought? Working with SALT, Istanbul’s most dynamic cultural institution, we created an identity system as experimental as the museum’s program. The identity is a curatorial platform for others to build upon——heralding SALT’s changes over time.

PROJECT LEADS
Prem Krishnamurthy with Rob Giampietro

PROJECT TEAM
Adam Michaels, Chris Wu, Daniel Koppich, Eric Price, Michael Christian McCaddon, Ryan Hines, Sarah Hromack, Scott Vanderzee

COLLABORATORS
SUPERPOOL, Systemantics, Timo Gaessner

WEBSITE
saltonline.org

Front International
2018

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Eric Price, Janet Chan, Hyo Kwon

WEBSITE
frontart.org

How can an identity bring together institutions & audiences of all stripes? Launched in 2018, Front International is an ambitious new contemporary art triennial spanning multiple museums across Northeast Ohio. Our identity for its inaugural edition abstracts the iconic forms of the American flag to create a potent monogram and flexible graphic system.

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Eric Price, Janet Chan, Hyo Kwon

WEBSITE
frontart.org

Bklyner
2017

PROJECT LEADS
Prem Krishnamurthy, Chris Wu, Yoon-Young Chai

PROJECT TEAM
Adriana Ramić, Eric Price

How can an identity feel familiar yet distinctive? Bklyner, a local news site, needed a timely redesign to unify their communications. Our bespoke logo and identity system invokes Brooklyn’s past with a contemporary flair, linking together multigenerational communities.

PROJECT LEADS
Prem Krishnamurthy, Chris Wu, Yoon-Young Chai

PROJECT TEAM
Adriana Ramić, Eric Price