How can an identity capture an ambitious new structure? “Ministry of Graphic Design”, the first graphic design Biennial in the Middle East/North Africa, features over forty hybrid practitioners and collectives from more than twenty countries. The identity’s experimental approach helps frame the discipline as a broader field of social and cultural action.

How can an identity guide a long-term project throughout its process? One of the premier American contemporary art exhibitions, the Carnegie International 2018 grew over multiple years of curatorial research and development. Emerging from a collaborative editorial and design process, the exhibition’s name, visual identity, and graphics unfold in phases.

How can the past catalyze a future identity? New York’s New Museum leaped into its 40th anniversary by looking back at four decades of groundbreaking programming. We designed a comprehensive publication that boldly rearticulates the museum’s mission for new and old audiences.

How can an identity bring together institutions & audiences of all stripes? Launched in 2018, Front International is an ambitious new contemporary art triennial spanning multiple museums across Northeast Ohio. Our identity for its inaugural edition abstracts the iconic forms of the American flag to create a potent monogram and flexible graphic system.

What promises should an identity make? Eaton Workshop is a new hospitality group launching in Washington, D.C., Hong Kong, and San Francisco, that integrates business goals with a philanthropic mission. Our identity system and graphic design reconsider the relationship between culture, activism, and capital.

How can an identity feel familiar yet distinctive? Bklyner, a local news site, needed a timely redesign to unify their communications. Our bespoke logo and identity system invokes Brooklyn’s past with a contemporary flair, linking together multigenerational communities.

How can an identity launch a unique event both locally and internationally? Shanghai Project, art directed by Yongwoo Lee & Hans Ulrich Obrist, is an interdisciplinary festival that brings together international artists, scientists, and writers. Playing with the idea of translation itself, our identity combines written language with visual icons to make reading a game of discovery.

When is an identity integral rather than an afterthought? Working with SALT, Istanbul’s most dynamic cultural institution, we created an identity system as experimental as the museum’s program. The identity is a curatorial platform for others to build upon——heralding SALT’s changes over time.