Statement

Front International
2018

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Eric Price, Janet Chan, Hyo Kwon

WEBSITE
frontart.org

How can an identity bring together institutions & audiences of all stripes? Launched in 2018, Front International is an ambitious new contemporary art triennial spanning multiple museums across Northeast Ohio. Our identity for its inaugural edition abstracts the iconic forms of the American flag to create a potent monogram and flexible graphic system.

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Eric Price, Janet Chan, Hyo Kwon

WEBSITE
frontart.org

40 Years New
2017

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Hyo Kwon

How can the past catalyze a future identity? New York’s New Museum leaped into its 40th anniversary by looking back at four decades of groundbreaking programming. We designed a comprehensive publication that boldly rearticulates the museum’s mission for new and old audiences.

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Hyo Kwon

Eaton Workshop
2017

PROJECT LEAD
Chris Wu

PROJECT TEAM
Chris Rypkema, Eric Price, Janet Chan, Julianna Santolucito, Prem Krishnamurthy, Yoon-Young Chai

COLLABORATORS
Leong Leong, IdeaWork

What promises should an identity make? Eaton Workshop is a new hospitality group launching in Washington, D.C., Hong Kong, and San Francisco, that integrates business goals with a philanthropic mission. Our identity system and graphic design reconsider the relationship between culture, activism, and capital.

PROJECT LEAD
Chris Wu

PROJECT TEAM
Chris Rypkema, Eric Price, Janet Chan, Julianna Santolucito, Prem Krishnamurthy, Yoon-Young Chai

COLLABORATORS
Leong Leong, IdeaWork

Bklyner
2017

PROJECT LEADS
Prem Krishnamurthy, Chris Wu, Yoon-Young Chai

PROJECT TEAM
Adriana Ramić, Eric Price

How can an identity feel familiar yet distinctive? Bklyner, a local news site, needed a timely redesign to unify their communications. Our bespoke logo and identity system invokes Brooklyn’s past with a contemporary flair, linking together multigenerational communities.

PROJECT LEADS
Prem Krishnamurthy, Chris Wu, Yoon-Young Chai

PROJECT TEAM
Adriana Ramić, Eric Price

ICA Boston: Art in the Age of the Internet
2018

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Eric Price, Adriana Ramić

COLLABORATORS
Graybits LLC

WEBSITE
aiai.icaboston.org

How can an identity generate engagement from afar? The Boston’s Institute of Contemporary Art commissioned us to extend their significant exhibition for remote audiences. Our identity and website transform the show into an immersive online experience that nods to the history of interaction design and net art.

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Eric Price, Adriana Ramić

COLLABORATORS
Graybits LLC

WEBSITE
aiai.icaboston.org

Shanghai Project
2016

PROJECT LEAD
Chris Wu

PROJECT TEAM
Ben Duvall, Janet Chan, Prem Krishnamurthy, Lu Liang, Sonsoles Álvarez Otero

How can an identity launch a unique event both locally and internationally? Shanghai Project, art directed by Yongwoo Lee & Hans Ulrich Obrist, is an interdisciplinary festival that brings together international artists, scientists, and writers. Playing with the idea of translation itself, our identity combines written language with visual icons to make reading a game of discovery.

PROJECT LEAD
Chris Wu

PROJECT TEAM
Ben Duvall, Janet Chan, Prem Krishnamurthy, Lu Liang, Sonsoles Álvarez Otero

Performa 17
2017

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Eric Price, Julianna Santolucito

COLLABORATOR
Barbara Kruger

When is an identity also a public artwork? Performa needed a graphic identity to unify the newest edition of their citywide visual arts festival. Working in close collaboration with artist Barbara Kruger, we developed an instantly recognizable identity that translates her iconic visual style into everything from billboards to custom Metrocards.

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Eric Price, Julianna Santolucito

COLLABORATOR
Barbara Kruger

The Bass
2016

PROJECT LEAD
Prem Krishnamurthy

PROJECT TEAM
Alfons Hooikaas, Ben DuVall, Chris Wu, Eric Price, Jonatan Eriksson, Ly Thanh Le, Shannon Harvey, Yotam Hadar

WEBSITE
thebass.org

How can an identity signal a bold future for an existing organization? A major expansion led The Bass Museum of Art, Miami Beach’s contemporary art museum, to rethink its communications. Our new name and identity system express the institution’s vitality, flexibility, and active programming.

PROJECT LEAD
Prem Krishnamurthy

PROJECT TEAM
Alfons Hooikaas, Ben DuVall, Chris Wu, Eric Price, Jonatan Eriksson, Ly Thanh Le, Shannon Harvey, Yotam Hadar

WEBSITE
thebass.org