How can an identity sharpen the image of a successful institution? New York’s SculptureCenter, an important venue for emerging contemporary art, needed to update its identity yet maintain recognizability. Our refreshed identity, new graphics system, and website relaunched the institution with a fresh look to communicate its unique program and perspective.

How can an identity capture an ambitious new structure? “Ministry of Graphic Design”, the first graphic design Biennial in the Middle East/North Africa, features over forty hybrid practitioners and collectives from more than twenty countries. The identity’s experimental approach helps frame the discipline as a broader field of social and cultural action.

What promises should an identity make? Eaton Workshop is a new hospitality group launching in Washington, D.C., Hong Kong, and San Francisco, that integrates business goals with a philanthropic mission. Our identity system and graphic design reconsider the relationship between culture, activism, and capital.

How can a cutting-edge identity morph for new audiences? In 2007, architecture and planning studio WORKac commissioned us to create a provocative and ever-changing identity and website. They came back to us in 2018 to rethink the site for today. Our completely reimagined website generates a rich-multimedia experience out of the firm’s evolving portfolio.

How can an identity guide a long-term project throughout its process? One of the premier American contemporary art exhibitions, the Carnegie International 2018 grew over multiple years of curatorial research and development. Emerging from a collaborative editorial and design process, the exhibition’s name, visual identity, and graphics unfold in phases.

How can the past catalyze a future identity? New York’s New Museum leaped into its 40th anniversary by looking back at four decades of groundbreaking programming. We designed a comprehensive publication that boldly rearticulates the museum’s mission for new and old audiences.

When is an identity integral rather than an afterthought? Working with SALT, Istanbul’s most dynamic cultural institution, we created an identity system as experimental as the museum’s program. The identity is a curatorial platform for others to build upon——heralding SALT’s changes over time.

How can an identity bring together institutions & audiences of all stripes? Launched in 2018, Front International is an ambitious new contemporary art triennial spanning multiple museums across Northeast Ohio. Our identity for its inaugural edition abstracts the iconic forms of the American flag to create a potent monogram and flexible graphic system.

How can an identity feel familiar yet distinctive? Bklyner, a local news site, needed a timely redesign to unify their communications. Our bespoke logo and identity system invokes Brooklyn’s past with a contemporary flair, linking together multigenerational communities.