How can the past catalyze a future identity? New York’s New Museum leaped into its 40th anniversary by looking back at four decades of groundbreaking programming. We designed a comprehensive publication that boldly rearticulates the museum’s mission for new and old audiences.

When is an identity integral rather than an afterthought? Working with SALT, Istanbul’s most dynamic cultural institution, we created an identity system as experimental as the museum’s program. The identity is a curatorial platform for others to build upon——heralding SALT’s changes over time.

How does an identity empower outreach? The University of Chicago’s Renaissance Society, a premiere non-collecting museum, sought to connect more deeply with local and global audiences. Our identity system, print materials, and website provide an immersive experience of the iconic space, both on- and offline.

What promises should an identity make? Eaton Workshop is a new hospitality group launching in Washington, D.C., Hong Kong, and San Francisco, that integrates business goals with a philanthropic mission. Our identity system and graphic design reconsider the relationship between culture, activism, and capital.

When can an identity speak its own language? The Mercosul Biennial’s 9th edition in Porto Alegre, Brazil, gathered artists and artworks that consider social and political climates. Our identity system uses a custom typeface derived from early meteorological symbols, astrological charts, and other sign systems to create a unique and recognizable alphabet for the exhibition.

How can an identity feel distinctive yet familiar? Bklyner, a local news site, needed a timely redesign to unify their communications. Our bespoke logo and identity system invokes Brooklyn’s past with a contemporary flair, linking it to multigenerational communities.

How can an identity confound expectations to build engagement over time? P!, an experimental exhibition space in New York’s Chinatown, developed its eclectic program over five years. Inviting participation and interpretation, our fluid design framework for the space helped reach multiple audiences.

Where can a dispersed curatorial project best express its identity? Growing over time across multiple cities, Sharjah Biennial 13 needed a venue to present its rich editorial content. Our online platform constructs a uniquely dynamic reading experience.

How can an identity distill a company’s ethical values? We worked collaboratively with PYE, a vertically-integrated fashion brand, to develop a comprehensive identity system. With the same attention to craft practiced in their fields and factories every day, the identity exudes quality even in the smallest detail.

When can an identity help turn a “site” into a “place”? The New York City Department of Parks & Recreation needed to signal the transformation of Fresh Kills, one of the world’s largest landfills, into a new public space. Our new name, identity system, and signage program help frame the long-term future of Freshkills Park.

How can an identity signal a bold future for an existing organization? A major expansion led The Bass Museum of Art, Miami Beach’s contemporary art museum, to rethink its communications. Our new name and identity system express the institution’s vitality, flexibility, and active programming.