Statement

40 Years New
2017

PROJECT LEAD
Chris Wu

PROJECT TEAM
Hyo Kwon, Prem Krishnamurthy

How can the past catalyze a future identity? New York’s New Museum leaped into its 40th anniversary by looking back at four decades of groundbreaking programming. We designed a comprehensive publication that boldly rearticulates the museum’s mission for new and old audiences.

PROJECT LEAD
Chris Wu

PROJECT TEAM
Hyo Kwon, Prem Krishnamurthy

SALT
2010

PROJECT LEADS
Prem Krishnamurthy with Rob Giampietro

PROJECT TEAM
Adam Michaels, Chris Wu, Daniel Koppich, Eric Price, Michael Christian McCaddon, Ryan Hines, Sarah Hromack, Scott Vanderzee

COLLABORATORS
SUPERPOOL, Systemantics, Timo Gaessner

WEBSITE
saltonline.org

When is an identity integral rather than an afterthought? Working with SALT, Istanbul’s most dynamic cultural institution, we created an identity system as experimental as the museum’s program. The identity is a curatorial platform for others to build upon——heralding SALT’s changes over time.

PROJECT LEADS
Prem Krishnamurthy with Rob Giampietro

PROJECT TEAM
Adam Michaels, Chris Wu, Daniel Koppich, Eric Price, Michael Christian McCaddon, Ryan Hines, Sarah Hromack, Scott Vanderzee

COLLABORATORS
SUPERPOOL, Systemantics, Timo Gaessner

WEBSITE
saltonline.org

Bklyner
2017

PROJECT LEADS
Prem Krishnamurthy, Yoon-Young Chai

PROJECT TEAM
Adriana Ramić, Chris Wu, Eric Price

How can an identity feel distinctive yet familiar? Bklyner, a local news site, needed a timely redesign to unify their communications. Our bespoke logo and identity system invokes Brooklyn’s past with a contemporary flair, linking it to multigenerational communities.

PROJECT LEADS
Prem Krishnamurthy, Yoon-Young Chai

PROJECT TEAM
Adriana Ramić, Chris Wu, Eric Price

The Renaissance Society
2015

PROJECT LEADS
Adriana Ramić, Prem Krishnamurthy

PROJECT TEAM
Jonatan Eriksson, Liz Seibert, Min Hee Lee

WEBSITE
renaissancesociety.org

How does an identity empower outreach? The University of Chicago’s Renaissance Society, a premiere non-collecting museum, sought to connect more deeply with local and global audiences. Our identity system, print materials, and website provide an immersive experience of the iconic space, both on- and offline.

PROJECT LEADS
Adriana Ramić, Prem Krishnamurthy

PROJECT TEAM
Jonatan Eriksson, Liz Seibert, Min Hee Lee

WEBSITE
renaissancesociety.org

Eaton Workshop
2017

PROJECT LEAD
Chris Wu

PROJECT TEAM
Chris Rypkema, Eric Price, Janet Chan, Julianna Santolucito, Prem Krishnamurthy, Yoon-Young Chai

COLLABORATORS
Leong Leong, IdeaWork

What promises should an identity make? Eaton Workshop is a new hospitality group launching in Washington, D.C., Hong Kong, and San Francisco, that integrates business goals with a philanthropic mission. Our identity system and graphic design reconsider the relationship between culture, activism, and capital.

PROJECT LEAD
Chris Wu

PROJECT TEAM
Chris Rypkema, Eric Price, Janet Chan, Julianna Santolucito, Prem Krishnamurthy, Yoon-Young Chai

COLLABORATORS
Leong Leong, IdeaWork

9th Bienal do Mercosul
2013

PROJECT LEADS
Prem Krishnamurthy, Adam Michaels

PROJECT TEAM
Chris Wu, Daniel Koppich, Jonatan Eriksson, Kim Sutherland

How can an identity invent a new language? The 9th Mercosul Biennial in Porto Alegre, Brazil, combined the past & present, familiar & foreign into a unique contemporary art exhibition. Our identity system, with print, environmental, and interpretive materials, creates a fantastical alphabet for visitors to learn themselves.

PROJECT LEADS
Prem Krishnamurthy, Adam Michaels

PROJECT TEAM
Chris Wu, Daniel Koppich, Jonatan Eriksson, Kim Sutherland

PYE
2015

PROJECT LEAD
Chris Wu

PROJECT TEAM
Abby Chen, Adriana Ramić, Chris Rypkema, Janet Chan, Julianna Santolucito, Kim Sutherland, Prem Krishnamurthy

COLLABORATOR
Mary Ping

WEBSITE
pyeshirts.com

How can an identity distill a company’s ethical values? We worked collaboratively with PYE, a vertically-integrated fashion brand, to develop a comprehensive identity system. With the same attention to craft practiced in their fields and factories every day, the identity exudes quality even in the smallest detail.

PROJECT LEAD
Chris Wu

PROJECT TEAM
Abby Chen, Adriana Ramić, Chris Rypkema, Janet Chan, Julianna Santolucito, Kim Sutherland, Prem Krishnamurthy

COLLABORATOR
Mary Ping

WEBSITE
pyeshirts.com

Tamawuj — Sharjah Biennial 13
2017

PROJECT LEADS
Eric Price, Prem Krishnamurthy

WEBSITE
tamawuj.org

Where can a dispersed curatorial project best express its identity? Growing over time across multiple cities, Sharjah Biennial 13 needed a venue to present its rich editorial content. Our online platform constructs a uniquely dynamic reading experience.

PROJECT LEADS
Eric Price, Prem Krishnamurthy

WEBSITE
tamawuj.org

P!
2012

PROJECT LEAD
Prem Krishnamurthy

PROJECT TEAM
Chris Wu, David Knowles, Judith Gärtner, Ly Thanh Le, Patricia Margarita Hernandez, Yun Yu

WEBSITE
p-exclamation.org

How can an identity confound expectations to build engagement over time? P!, an experimental exhibition space in New York’s Chinatown, developed its eclectic program over five years. Inviting participation and interpretation, our fluid design framework for the space helped reach multiple audiences.

PROJECT LEAD
Prem Krishnamurthy

PROJECT TEAM
Chris Wu, David Knowles, Judith Gärtner, Ly Thanh Le, Patricia Margarita Hernandez, Yun Yu

WEBSITE
p-exclamation.org

Freshkills Park
2007

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Abigail Smith, Adam Michaels, Ann Richter, Elsa Audouin, Justin Michael Smith, Michael Christian McCaddon, Raquel Pinto, Scott Vander Zee, Won Choi

COLLABORATORS
Field Operations

When can an identity help turn a “site” into a “place”? The New York City Department of Parks & Recreation needed to signal the transformation of Fresh Kills, one of the world’s largest landfills, into a new public space. Our new name, identity system, and signage program help frame the long-term future of Freshkills Park.

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Abigail Smith, Adam Michaels, Ann Richter, Elsa Audouin, Justin Michael Smith, Michael Christian McCaddon, Raquel Pinto, Scott Vander Zee, Won Choi

COLLABORATORS
Field Operations

The Bass
2016

PROJECT LEAD
Prem Krishnamurthy

PROJECT TEAM
Alfons Hooikaas, Ben DuVall, Chris Wu, Eric Price, Jonatan Eriksson, Ly Thanh Le, Shannon Harvey, Yotam Hadar

WEBSITE
thebass.org

How can an identity signal a bold future for an existing organization? A major expansion led The Bass Museum of Art, Miami Beach’s contemporary art museum, to rethink its communications. Our new name and identity system express the institution’s vitality, flexibility, and active programming.

PROJECT LEAD
Prem Krishnamurthy

PROJECT TEAM
Alfons Hooikaas, Ben DuVall, Chris Wu, Eric Price, Jonatan Eriksson, Ly Thanh Le, Shannon Harvey, Yotam Hadar

WEBSITE
thebass.org