The Bass
2016

PROJECT LEAD
Prem Krishnamurthy

PROJECT TEAM
Alfons Hooikaas, Ben DuVall, Chris Wu, Eric Price, Jonatan Eriksson, Ly Thanh Le, Shannon Harvey, Yotam Hadar

WEBSITE
thebass.org

How can an identity signal a bold future for an existing organization? A major expansion led The Bass Museum of Art, Miami Beach’s contemporary art museum, to rethink its communications. Our new name and identity system express the institution’s vitality, flexibility, and active programming.

PROJECT LEAD
Prem Krishnamurthy

PROJECT TEAM
Alfons Hooikaas, Ben DuVall, Chris Wu, Eric Price, Jonatan Eriksson, Ly Thanh Le, Shannon Harvey, Yotam Hadar

WEBSITE
thebass.org