How can an identity sharpen the image of a successful institution? New York’s SculptureCenter, an important venue for emerging contemporary art, needed to update its identity yet maintain recognizability. Our refreshed identity, new graphics system, and website relaunched the institution with a fresh look to communicate its unique program and perspective.
Chris Wu, Prem Krishnamurthy
Adriana Ramić, Ella Viscardi, Eric Price, Yoon-Young Chai