Performa 17
2017

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Eric Price, Julianna Santolucito

COLLABORATOR
Barbara Kruger

When is an identity also a public artwork? Performa needed a graphic identity to unify the newest edition of their citywide visual arts festival. Working in close collaboration with artist Barbara Kruger, we developed an instantly recognizable identity that translates her iconic visual style into everything from billboards to custom Metrocards.

PROJECT LEADS
Chris Wu, Prem Krishnamurthy

PROJECT TEAM
Eric Price, Julianna Santolucito

COLLABORATOR
Barbara Kruger