When can an identity help turn a “site” into a “place”? The New York City Department of Parks & Recreation needed to signal the transformation of Fresh Kills, one of the world’s largest landfills, into a new public space. Our new name, identity system, and signage program help frame the long-term future of Freshkills Park.
Chris Wu, Prem Krishnamurthy
Abigail Smith, Adam Michaels, Ann Richter, Elsa Audouin, Justin Michael Smith, Michael Christian McCaddon, Raquel Pinto, Scott Vander Zee, Won Choi