Eyebeam
2014

PROJECT LEAD
Prem Krishnamurthy

PROJECT TEAM
Benjamin Critton, Jonatan Eriksson, YuJune Park

How can an identity reflect openness and innovation? We developed a dynamic identity system for the art & technology organization Eyebeam based on a custom typeface. The logotype is generated from real-time variables——making the system a meta-identity that describes its own construction and production.

PROJECT LEAD
Prem Krishnamurthy

PROJECT TEAM
Benjamin Critton, Jonatan Eriksson, YuJune Park