Building M+: The Museum and Architecture Collection identity (2014)
Won Choi, Judith Gartner, Prem Krishnamurthy, Aileen Kwun
How can an identity build the foundation for a future institution? M+, a major new Hong Kong museum opening in 2019, organized an off-site exhibition to highlight its growing collection of architecture and design. Our identity, communications system, and exhibition graphics combine Swiss-style typography with image collages to herald the museum’s bold ambitions.