Buffalo AKG Art Museum (2019) View info View images
Buffalo AKG Art Museum
Buffalo AKG Art Museum
Buffalo AKG Art Museum

Buffalo AKG Art Museum (2019)

PROJECT LEAD
Chris Wu

PROJECT TEAM
Eric Price, Lizzy Onck, Sarah Demeuse

How can a graphic identity ground a full communications strategy? For the Buffalo AKG Art Museum rebrand, we developed a flexible system based on a custom typeface and distinctive wordmark with context-specific, variable punctuation. Our approach extends the museum’s storied modernist legacy while opening up a future space for dialogue with the museum’s expanded communities.